Advertising Information

Ten Secrets for Getting FREE Advertising


The opportunities for getting free advertising for your
product or services are only limited by your imagination and
energy. There are so many proven ways to promote without
cost it's truly mind-boggling!  Here are ten proven methods.

1.  Write an article relating to your area of expertise and
submit it to all the publications and media dealing in that
range of interest. Become your own promoter and writer. Get
the word out by establishing yourself as an expert on that
topic and "tag-along" everything you write with a reference
box listing your address for a catalog, dealership
opportunity, or more information.

2.  Write shorter articles for the Internet and send them to
broadcast houses free articles.  (These are known as "media-
matching medias.")  Here are a few sites to get you
started:

http://www.IdeaMarketers.com
http://www.addme.com
http://www.ezinearticles.com/
http://www.web-source.net/syndicator_submit.htm.

3.  Become a guest on as many radio, television talk shows,
or interview-type programs as possible. (Actually, this is
easier to accomplish than most people realize!) Write a
letter to the producer of the talk show, and then follow up
with an in-person visit or telephone call. Your initial
contact needs to emphasize how your product or service would
be of interest to the listeners or viewers of their program
- perhaps even saving them time or money.

4.  Post your advertising circulars on all the free bulletin
boards in your area, especially the libraries, grocery
stores, and beauty and barbershops. Don't discount the idea
of handing out circulars to all the shoppers in busy
shopping centers, at bus or metro stops, and malls,
especially on weekends. You can also enlist the help of
students to hand out circulars.

5.  Print your product or service's promotional ad on the
front or back of your envelopes or other people's
envelopes.**

6.  Send programs announcements on post cards.  Shop for
maximum size at minimal price.  Use both sides for
information leaving half of one side for the addressee's
information.

7.  Check the publications that carry the kind of
advertising you need and is compatible with your
product/service. Many new mail order publications offer low
rates to first-time advertisers; a free-of-charge insertion
for prepaid issues; or special seasonal ad space at reduced
rates. In addition, there are a number of publications that
will give you Per Inquiry (PI) space - an arrangement where
all orders come in to the publication -- they take a
commission from each order, forward to you for fulfillment,
and send you a check for the balance.

8.  Ask about "stand-by" space. This means, you submit your
ad and the publication holds it until they have unsold
space, and then at a savings of 33% or more, you can insert
your ad.  Check all local suburban and neighborhood
newspapers for these opportunities.

9.  Do you publish any kind of catalog or ad sheet?  Get in
touch with other publishers and inquire about bartering an
advertising exchange. They run your ad in their publication
in exchange for you running a comparable size ad for them in
yours.

10.  Advertise a free offer. Simply run a print or
electronic ad offering a free report of interest to most
people or to a particular target market .  Announce it in
the "tag-line." Alternatively, include the report as a bonus
for their purchase.  The objective is to convert the largest
percentage of responses into sales, which is usually done
with a "tag-line" inviting the reader to ask for more
information or a free report.

Unleashing your imagination and have a powerful force
working for you to help increase your sales.

Catherine Franz, a Certified Professional Marketing &
Writing Coach, specializes in product development,  Internet
writing and marketing, nonfiction, training.  Newsletters and
articles available at:  http://www.abundancecenter.com
blog: http://abundance.blogs.com


MORE RESOURCES:

ChattahBox

Microsoft web browser that covers its tracks could hit Google’s ...
Times Online, UK - 4 hours ago
Google, Yahoo! and Microsoft are fighting for bigger shares of the world’s internet advertising market, which is estimated to be worth $40 billion a year ...
IE8 Privacy Features Threaten Advertising — Including Microsoft ... IT Business Edge
Internet Explorer 8’s InPrivate Could Block Advertising Wired News
Microsoft's newest browser may block ads The Associated Press
Financial Times - BizReport
all 440 news articles


CNET News

Let the 'Spore' advertising blitz begin
CNET News, CA - 5 hours ago
So far, this is the first advertising for the game that I've seen in public. But I can only assume it's just the beginning of what will be a very large ad ...


Actors, advertisers extend commercials contract
The Associated Press - 5 hours ago
LOS ANGELES (AP) — Two actors unions and the US advertising industry said Monday they agreed to extend a contract covering commercials on TV, radio, ...
Commercial Actors, Unions Agree To Further Contract Extension Broadcasting & Cable
all 102 news articles


The Business Desk

Johnston Press hit by house market woes as property advertising slides
Scotsman, United Kingdom - 5 hours ago
By Peter MacMahon JOHNSTON Press yesterday revealed that tumbling returns from the property and job markets had left its advertising revenues down more than ...
Johnston Press sees advertising revenue at its regional newspapers ... guardian.co.uk
Johnston reports advertising woe The Press Association
Johnston Press profits fall 16% after sharp drop in ad revenues Independent
Telegraph.co.uk - Times Online
all 39 news articles


Asia Media Journal

Advertising: Online about to overtake radio in slow ad market
guardian.co.uk, UK - 5 hours ago
Europe's biggest media buyer yesterday reduced its forecasts for the global advertising market for this year and 2009 as a result of a slowdown in the US, ...
Media buyer Carat cuts advertising spend forecasts Reuters
Carat Bullish on Online Ad Growth Wired News
Report: Online Advertising Not Affected by Downturn ADOTAS
Press Gazette - Asia Media Journal
all 26 news articles


BBC News

iPhone Web Claims Draw Governmental Rebuke in UK
Slashdot - 10 hours ago
The government is only enforcing truth in advertising. Not everything they do is automatically wrong, ok? *no matter how much it may annoy us. by Candid88 ...
Apple iPhone 3G TV Commercial Pulled Due to False Advertising Mobile Magazine
Apple's iPhone ad banned in Britain International Herald Tribune
It must be a rough day in Cupertino ZDNet
Marketing Pilgrim - Gearlog
all 313 news articles


MediaPost Publications

Mobile search and advertising co JumpTap raises $26m: JumpTap is ...
TMCnet - 9 hours ago
27--Israeli-American start-up JumpTap, which search and advertising solutions for mobile telephones, has announced that it raised $26 million in a fourth ...
Mobile advertising co JumpTap raises $26 million Globes
Canada to probe Google-Yahoo advertising deal Computer Business Review
JumpTap takes on Google CNET News
MarketWatch - Xconomy
all 27 news articles


First Financial Bankshares Names Randy Christian as Senior Vice ...
MarketWatch - 5 hours ago
has named Randy K. Christian as Senior Vice President of Marketing and Advertising. Christian will work with First Financial's family of ten community banks ...
First Keystone Financial Announces Hugh Garchinsky Appointed as ... MarketWatch
all 14 news articles


LA Times Hires Advertising Sales Chief
Wall Street Journal - Aug 26, 2008
s largest newspaper, naming an executive to oversee advertising sales, a role that had been vacant for months. The hiring of Scott McKibben as chief revenue ...


mediabistro.com

US newspapers face sharp drop in advertising sales
Independent, UK - Aug 26, 2008
By Stephen Foley in New York Advertising saleS are slumping across the US newspaper industry, as it faces a double whammy of a weakening economy and a ...
The New York Times Company Reports July Revenues MarketWatch
July Ad Revenue Falls 16.2% at NYT Co. on Plunge in Classifieds Editor & Publisher
NYT Co. Advertising Revenue Falls 16.2% in July Media Buyer Planner
Wall Street Journal - Wired News
all 32 news articles

Advertising - Google News

home | site map
© 2006